Brits Want More Vegan Fashion, Study Reveals

A study from the Vegan Society has shown that UK shoppers want to buy more vegan-certified fashion from retailers.

The Rise of Vegan Fashion report said “the majority” of Britons want to see “more vegan-certified clothes, bags, shoes and accessories on the high-street and online”.

The study includes a survey that shows 95 per cent of respondents would like to see more vegan-certified fashion, suggesting that there is a market for such products among non-vegans and non-vegetarians.

Vegan fashion has seen fast growth in recent years with the global vegan woman’s fashion market valuing at £289 billion in 2019 with footwear accounting for 41.3 per cent of this.

Revenue is forecast to reach £799 billion in 2027.